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ACRE reveals new brand identity – acre security

ACRE reveals new brand identity – acre security New identity is the next step in a series of initiatives as company becomes a single operating entity

acre security

LAS VEGAS—ACRE unveiled its new brand identity – acre security - at ISC West 2023. The move represents acre product brands coming together to create fluid solutions that are agile and responsive to the industry’s evolving needs.

With a commitment to providing the highest level of security for customers, acre security has reimagined the brand identity to better reflect their renewed purpose - to eliminate customer risk with their expertise and experience. 

The rebrand reinforces acre security’s continued commitment to providing a single, powerful solution set that aims to help customers protect what is most important to them – their people and assets. 

Acre security’s new brand identity is more than just an updated logo and color scheme – this is an invitation for all employees and channel partners to embrace a new, unified approach to serving customer requirements with a single portfolio that can be delivered in three simple ways, via the cloud, through an on-premise installation, or a hybrid approach. 

“The introduction of our new brand identity is one more milestone in the evolution of acre security”, said Don Joos, CEO of acre security. “One that better positions us to serve the unique, challenging, and continually evolving needs of the market.”

Acre security is a global provider of resilient digital and physical security solutions for every business. Keeping your people, premises, and data safe is as important to the company as it is to you. The company protects your valuable assets with a single portfolio of cloud, on-premise, and hybrid solutions.

Acre security offers a broad array of solutions including access control, visitor management, intrusion, workplace, transmission, and connectivity solutions – all hosted in a way that suits you. Since 2012, the company has focused on advancing security initiatives to deliver tailored, robust, and future proof solutions to tens of thousands around the globe.  Working across banking, education, healthcare, pharmaceutical, retail and more, acre security gives its customers peace of mind that their data, offices, and employees will stay safe. For more information, visit


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