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ADT Commercial enters electronic article surveillance market

ADT Commercial enters electronic article surveillance market Strategic partnership with WG Security Products, Inc. is expected to deepen retail security capabilities

ADT Commercial enters electronic article surveillance market

BOCA RATON, Fla.—ADT Commercial announced its expansion into the electronic article surveillance (EAS) market through a strategic alliance with WG Security Products Inc.

As part of the alliance, ADT Commercial will install and service WG Security Products’ comprehensive EAS portfolio in the U.S., including a full range of detection systems, hard tags, specialty tags, disposable labels, deactivation devices and detachers.

“We’re thrilled to expand into electronic article surveillance and offer customers another provider to consider in their search for EAS solutions, one with service excellence at its core,” said Dan Bresingham, Executive Vice President, Commercial, at ADT. “We’re proud of the dedicated team we’ve assembled, with decades of retail and EAS experience to deliver on the promise of best-in-class service, including Rex Gillette, a 35-year veteran in retail loss prevention and the EAS market.”

Bresingham had mentioned in his interview with SSN earlier this year that ADT Commercial has "new verticals and market segments that we are excited about and will be announcing here soon.”

Rex Gillette, Vice President, retail sales at ADT Commercial, added, “WG Security Products is a trusted and comprehensive provider, and this partnership enables us to offer customers a total EAS solution.”

ADT Commercial, a provider of commercial security, fire, life safety and risk consulting services in the U.S., will help customers build and maintain their current EAS solutions that utilize 58 kHz AM frequency technologies, regardless of type or manufacturer, as well as install new systems. Additionally, ADT Commercial will provide remote system tuning and troubleshooting, which reduces the need for technician trips and helps customers save money.

“We’re excited to have ADT Commercial as our business partner,” said Graham Handyside, Executive Vice President at WG Security Products, Inc. “WG strives to help more retailers minimize shrink, improve sales and reduce in-store labor costs.”




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