BEYOND Insights names Margie Gurwin as vice president, market strategy

By SSN Staff
Updated 3:24 PM CST, Fri January 24, 2025
NEW YORK—BEYOND Insights, a market research and strategy consulting firm, has announced the appointment of Margie Gurwin as vice president, market strategy.
Gurwin will spearhead the company’s growing practice focused on supporting the physical security industry, further solidifying BEYOND Insights’ reputation as a trusted partner for security professionals.
With decades of experience as a marketing lead and consultant for various manufacturers and service providers in the security industry, Gurwin has successfully helped companies drive growth and differentiate their brands. Her deep knowledge of the physical security market, her active involvement in industry associations, and a proven track record of delivering impactful campaigns, position her perfectly to lead BEYOND Insights’ efforts in this sector.
In addition to her new role at BEYOND Insights, Gurwin will continue as owner and principal of Content Creation Partners, a firm specializing in content development and strategic storytelling. Her combined expertise in marketing and content creation uniquely positions her to help clients leverage research and insights as a foundation for thought leadership and other marketing content.
"We are thrilled to welcome Margie to our leadership team," said John Bekier, CEO of BEYOND Insights. "Her innovative approach to market strategy and her passion for helping companies in the physical security industry achieve their goals align perfectly with our mission. We're confident Margie's involvement will be instrumental in advancing our clients' success."
BEYOND Insights’ physical security practice offers tailored quantitative and qualitative research studies that remove the guesswork from critical business decisions, thereby reducing risk and driving sales. Its team of researchers is highly skilled at transforming data into meaningful, actionable insights.
Under Gurwin's leadership, the practice aims to help security clients navigate an increasingly complex and competitive industry landscape with guidance from research professionals who understand the marketplace and industry-specific challenges.
“I am honored to join BEYOND Insights and lead its efforts in the physical security space,” Gurwin stated. “The industry is evolving rapidly, and companies need innovative and strategic partners to help them stand out and adapt. Market insights can help companies sell more products and services, sell more profitably, and provide the foundation for thought leadership and marketing content that drives meaningful engagement. I look forward to collaborating with our clients to drive results and position them for long-term success.”
Visit https://beyondinsights.com/security/ for more information about BEYOND Insights and its physical security practice.
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