Hanwha Vision holds pricing steady amid tariff volatility

TEANECK, N.J. — Hanwha Vision has confirmed that it will not raise prices on its surveillance technologies despite rising tariffs and market disruptions.

The company stated that it will absorb any additional costs created by tariffs on components integral for manufacturing surveillance cameras and devices, adding that supporting dealers and end users is the highest priority, especially in the face of uncertain economic and market conditions.

“Our partners need support, not surprises,” said CH Ha, president of Hanwha Vision America. “Their focus should be on choosing the right surveillance technologies without the distraction of tariff-induced price hikes potentially disrupting their business models and project plans. By clearly communicating price clarity, we’re building long-term confidence in our partner relationships while protecting their margins.”

Hanwha believes that its price-lock guarantee will help dealers maintain healthy profit margins and present competitive bids without having to worry about constant updates due to price changes, “Eliminating the difficult question of price increases also helps to drive new quote requests and spark more conversations about new partnership opportunities,” the company wrote.

Security Systems News has been following the effect of tariffs on the broader security industry since they entered the conversation in late 2024. It’s led many companies to make the hard choice between raising prices on consumers or attempting to ride out the financial turbulence by absorbing costs or eating into surplus inventory.

Hanwha Vision said its pricing policy emphasizes the importance of aligning business strategies with a manufacturer that prioritizes stability and support for the long term. "Our prices will stay put," CH Ha added. “We’ll work with you to protect your margins.”