Skip to Content

John Loud to receive Moody Award at ESX 2022

John Loud to receive Moody Award at ESX 2022 Loud wins award for Leadership and Success in Fighting Alarm Company Fines in Georgia

John Loud to receive Moody Award at ESX 2022

FRISCO, Texas—John Loud, president of LOUD Security Systems, will receive the prestigious recognition of the William N. Moody Award at the 2022 Electronic Security EXPO Public Safety and Networking Luncheon in Fort Worth, Texas. Created in 2004 by the Security Industry Alarm Coalition (SIAC), the Moody Award is given annually to an individual who demonstrates a passion for advancing positive alarm management and best industry practices.

“John took a leadership role as Vice President of the Electronic Security Association (ESA) and president of LOUD Security to encourage Georgia Governor Brian P. Kemp to sign and the Georgia legislature to pass a a bill that bans counties and municipalities from fining alarm companies for false alarms generated by a customer,” said Stan Martin, SIAC Executive Director. “This groundbreaking legislation came in response to the decision by the city of Sandy Springs to fine alarm companies for false alarms.

“John’s leadership roles in ESA and the Georgia Electronic Life Safety & Systems Association (GELSSA) demonstrate a career-long commitment to helping our industry protect life and property through cooperation with public officials and public safety organizations,” said Martin. “The successful passage of the Georgia legislation demonstrates his commitment and effectiveness in these endeavors.”

The William N. Moody Award was established in 2004 by the SIAC Board of Directors to recognize those who embody Bill’s dedication to alarm management issues. The award honors individuals who reflect attributes that include integrity, fairness and perseverance in the face of adversity. 

“While I am delighted at this recognition, it is important to note that this was a group effort by dozens of committed individuals in our industry and the state legislature who helped make sure that common sense prevailed in Georgia,” said Loud. “Our industry needs to continue to support our state and local alarm associations as well as SIAC so that we are ready to work with any community that wishes to reduce unnecessary dispatches with a proven model and experts ready to assist.”

SIAC represents one voice for the electronic security industry on alarm management issues –communicating solutions and enhancing relationships with law enforcement.  SIAC is comprised of four major North American security associations--Canadian Security Association (CANASA), Security Industry Association (SIA), Central Station Alarm Association (CSAA), and the Electronic Security Association (ESA). For more information, go to,, or follow us on


To comment on this post, please log in to your account or set up an account now.

LeeSSG Mar 31st 2022 @ 2:07 PM CDT

John Loud deserves much applause for his efforts… but booo for the interpretations of his success. The new law says, and most of us agree, (layman language) that monitoring companies should NOT be responsible for the unlawful action of others, such as customers. And, the same rules apply for citizen alarm customers too… not responsible for the unlawful acts of others, such as their vendor monitoring firm. Most of the UPR/unnecessary police response, aka false alarms, is initiated by monitoring firms, not the customer. Nearly all of the millions of existing deterrent alarm system/customers were individually customized, installed, monitored, serviced, by professional alarm providers like Mr. Loud. Nearly all UPR/unnecessary police response can be attributed to the alarm providers, the perpetrator of “false alarms”, and responsible for related fines/fees. Yes, most alarm contracts provide for reimbursement, so why is the alarm industry scaring away millions of RMR customers with its promo