McCourt’s “Snow Day” looks at crisis management and mass casualty events

BLOOMINGTON, Ind.—More than 600 people died on 9/11 because they were instructed not to evacuate by a person without the right information or proper authority to make that decision.

Two nearly identical terror threats against the NYC and LA school systems were received on the same night, but poor communication protocols resulted in opposite crisis management decisions to keep the schools open or closed.

During each crisis or mass casualty event, the extent to which management strategy, technology and communications plans are leveraged, or not, make all the difference in business survival, continued operations and duty of care for its stakeholders.

In “Snow Day,” author Mark McCourt shares the vision and expertise of transformative leaders, including Boston Scientific, Microsoft, Slack, The University of Pennsylvania, The Kansas City Chiefs, Jacobs and Impossible Foods, about their professional crisis management expertise and personal experiences. Charged with assuring and enabling continuous operations by protecting both the business and the people, the COVID-19 pandemic was the ultimate stress test for those charged with successfully leading enterprise risk and resilience.

As a writer, speaker and researcher, McCourt has focused on the business contribution risk management and security spending makes to enable and assure business. He founded The Security 500 program chronicling leadership and best practices for Chief Security Officers at the world's largest enterprises. He is the founding publisher of Security magazine, the first business media focused on security’s mission of assuring and enabling business success.

Excerpt: “The mysteries of my childhood about the unequal thinking to declare a school Snow Day emergency in the 1960s and the indecision and mismanagement during crises today led to my writing this book. The leaders profiled in ‘Snow Day’ are laser focused on getting the right information to the right people at the right time to make the right decision to prevent an event from occurring or to properly respond to an event that has occurred, thereby containing a disaster before it becomes a catastrophe. They are continuously strategic, vigilant, informed and ultimately successful.”

Endorsement: “’Snow Day’ is both an insightful management guide and a somber reminder to us all of what is at stake in these perilous times and a welcome guide as to how we might best survive them,” John McClurg.

Snow Day is available in digital, hard cover and paperback at https://lnkd.in/gSfnitc

LinkedIn: https://www.linkedin.com/company/snow-day-book

Twitter: @Snow_Day_0

For review copies and media interviews contact: mark@dalanicompany.com or 610-390-7139