Verkada welcomes new marketing leadership, continues fueling rapid expansion

SAN MATEO, Calif.—Verkada, a provider of cloud-managed enterprise building security and management, has announced new investments to continue growing its go-to-market function.

Richard Rogers joins Verkada to lead global demand gen & field marketing; Priyanka Srinivasan as head of product marketing; and Adee McAninch as head of global channel marketing.

With the arrival of new leaders in demand generation, field marketing, channel, and product marketing, Verkada will build on momentum from 2023 to expand and enrich customer and partner relationships in the year ahead, according to the company.

"Having a strong and seasoned marketing team helps us go above and beyond in all aspects of our business to support our now 20,000-plus customers," said Filip Kaliszan, co-founder and CEO. "I'm confident Richard, Adee, and Priyanka will play key roles in capturing the growth opportunities that lie ahead as we continue to expand our product offering and reach new customers across the globe."

These investments follow a 69% growth in the marketing team's size in the past two years and a host of new initiatives and programs – from Verkada's inaugural user conference, VerkadaOne, to its reimagined Partner Program.

Rogers is a seasoned marketing executive with experience in international leadership roles across the technology industry for over 25 years. Prior to joining Verkada, he led startup marketing globally for AWS, built global field and channel marketing for Palo Alto Networks, as well as held various positions at SAP, Oracle, Veritas, and Symantec.

In addition, Rogers advised on multiple boards for startups in B2B software, services, and cleantech sectors. Outside of work, Rogers is a Certified Scrum Master, has a passion for entrepreneurship and sustainable technology, and is a mediocre mandolin player.

Srinivasan is a proven marketing leader with a track record of driving substantial growth and innovation for over 15 years. While at Qualia, a SaaS company in the real estate space, she led the expansion of customer and partner marketing efforts across multiple products that led to sustained growth and unlocked new audiences. She also held business operations and product marketing roles at both Gainsight and Twitter.

Srinivasan holds a BA in Economics and MS in Management Science & Engineering from Stanford University and an MBA from the Wharton School, University of Pennsylvania.

McAninch is a skilled marketer with 23 years of experience working in the technology industry - mostly in the startup space. With a variety of roles across sales leadership, product marketing, and channel operations, McAninch brings fresh perspective and leadership to the channel marketing organization. She has been recognized as a CRN Woman of the Channel for the past 10 years. While in her previous role at Veeam Software, a platform in data protection and ransomware recovery, McAninch reimagined the partner ecosystem for resellers, service providers, distributors, and alliances.

McAninch holds a BA from Wright State University where she was a D1 softball player. On a personal note, she loves watching sports (especially baseball) with her three sons or relaxing on the beach in Florida.

For updates on VerkadaOne, visit https://www.verkada.com/verkada-one/verkadaone-2024-updates/.