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HWPco launched new PSO to better serve the industry

HWPco launched new PSO to better serve the industry

DULUTH, Ga.—HWPco, a professional services organization (PSO) with a strong focus on its existing sales-as-a-service platform, has launched a redefined “Rep” model that offers a new suite of technology services. 

“Our customers’ success is our success and we would not be celebrating our 50thanniversary in business without their trust and loyalty in our company over the years,” Marcus Myers, principal/director of HWPco Operations, said in the announcement. “We are thrilled to be able to launch this revised PSO model and come out of this global health pandemic even stronger and better than before on behalf of our valued partners.” 

HWPco’s additional core-service platforms, called coreREP, enhance its existing rep firm sales service with this powerful ecosystem of marketing, logistics, software, events, training and technical services, to help its manufacturers, resellers and consultant partners achieve their goals. The platforms include:

  • coreMEDIA provides creative agency services to help customers create relevant content for social media postings, videos and other marketing initiatives.
  • coreU offers technology training with the ability for companies to create their own training events.
  • coreTEK’s “technical services on demand” provides programming, implementation and test assistance for customers.
  • coreWARE, better known as “the remote software concierge,” is ready to help customers navigate the ever-changing software landscape, offering software support and help with licensing.
  • coreHTL offers customized project planning, execution and deliver to ensure proper management of the product.
  • coreX allows customers to experience technology in the real world in addition to developing and executing their own events.
  • coreREP continues to offer sales-as-a-service for its manufacturers’ products and solutions.


HWPco has invested heavily in the necessary internal resources to help drive this new PSO model to new heights and pave the way to experiencing technology in context. 


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