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Nice North America completes convergence of brands to deliver whole home solutions

Nice North America completes convergence of brands to deliver whole home solutions

Nice North America completes convergence of brands to deliver whole home solutions

CARLSBAD, Calif. – Nice, a global provider of home and building management solutions, announced the completed convergence of ELAN, SpeakerCraft, and Panamax Energy Management to the Nice brand name.

Following its acquisition of Nortek Security & Control in 2021, Nice said that it has been focused on executing its strategic plan to strengthen the company’s position as an industry leader in North America through consolidation of its portfolio under a single brand. Nice called the completion of the convergence a “…milestone,” that, “…reinforces its mission of simplifying everyday movements by offering the most complete, integrated product ecosystem in the industry for residential, commercial, and perimeter protection applications.”

“Today’s announcement is a culmination of efforts focused on bringing together several brands under Nice, forming a holistic Home Management ecosystem,” said Mark Owen Burson, chief marketing officer at Nice North America. “Delivering on this vision will enable us to tell a more complete, integrated story designed to better address the needs of our partners and customers. By focusing on home management solutions first, we are now equipped to begin convergence of Linear and other brands to develop a more comprehensive, end-to-end solution for homes and businesses.”

ELAN, SpeakerCraft, and Panamax energy management are slated to be the first brands that will transition to Nice, the company noted. In response the company will launch a host of new Nice-branded home management solutions across several categories. In 2024, Nice will begin the process of transitioning all offerings from the Linear Access and Surveillance brand, including everything from access control to gate and garage door ppeners (GDO), to the Nice brand.

“After acquiring and rebranding Nortek Security & Control, the next step in our evolution was to focus on aggressive convergence of the brand portfolio to enhance awareness and the position of Nice in North America,” Luca Longhin, president of Nice North America, said addressing the future. “The realization of this vision brings together a complete solution under the Nice brand and, with the broadest and deepest portfolio in the industry, solidifies our place as a home and building management powerhouse. In North America, and across the globe, Nice is now better equipped to capitalize on opportunities and drive rapid growth. There’s still a lot of work to be done, but today marks a very important milestone.”

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