Pro1's 'Security Switch' TV ad stars Mike of "Mike & Mike"
By Martha Entwistle
Updated Wed March 14, 2012
I just had a chance to speak to Jamie Haenggi, Protection1 chief marketing & customer experience officer, who filled me in on the Camtronics Security Integration acquisition. There's some info in a blog I wrote earlier today. I'll be writing a story with comments from Jamie this week.
In addition to the Camtronics deal, Protecton1 is undertaking another effort to beef up its national accounts business: launching its first ever television commercial last Sunday (March 12) starring Mike Greenberg of ESPN “Mike and Mike” fame.
“It's aimed at our commercial and national accounts customers,” Haenggi said.
“It's a very different concept from [security commercial which tend to focus on home security] than anything you've seen before,” she said. “It's set up like a game show, like The Dating Game, and it's called Security Switch. Mike Greenberg is stars as the client and there are three security companies,” Haenggi explained. “Mike asks contestants questions. There's good humor in there,” she said. And, the commercial “draws the competition in to play.”
The point is to highlight P1's value proposition, she said “which is that we take your security personally.
“It's all about building brand awareness. We're the second-largest security provider out there and we're the best-kept secret. We've got high-profile clients moving over to us, and we don't want to be a secret anymore,” Haenggi said.
Look for the commercial on ESPN stations.
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