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PSA announces keynote for TEC 2019

PSA announces keynote for TEC 2019 Body language expert, Traci Brown, to present “Liar Liar Pants On Fire”

WESTMINSTER, Colo.—PSA, a global systems integrator consortium, announced that Traci Brown, body language and persuasion expert, speaker, author and three-time U.S. collegiate cycling champion, will be featured at PSA TEC as the keynote presenter. Her presentation, “Liar Liar Pants On Fire,” will take place on Tuesday, March 12, 2019 at 11:30 a.m. during lunch.

“Traci's keynote on body language and detecting lies will be a great tool to help TEC attendees,” Anthony Berticelli, director of education at PSA, said in the announcement. “She will address many of the biggest issues facing the industry today such as hiring and retaining the right talent, effective negotiating and selling, and saving time and money, all by getting to the core of one issue that plagues many businesses - lying. The tools presented will be useful for our entire audience.”

In her fast-paced, interactive program, Brown teaches lie, fraud and identity theft detection she's used to get to the truth in billion-dollar-business deals, crimes and politics. Brown is not only a master lie detector, she's a persuasion expert, and her persuasion system landed her a lucrative product deal with Kevin Harrington, a Shark from ABC's hit show Shark Tank that took her on a wild ride to the big-time consumer markets of TV shopping channels, infomercials and beyond.

She is the past president of the National Speaker's Association Colorado Chapter and the author of four books, How to Detect Lies, Fraud and Identity Theft; Persuasion Point; Body Language Confidential and Body Language for Profits.

PSA TEC will be held at the Sheraton Downtown Denver, Colo., March 11-14, 2019, and event registration is currently open for all systems integration professionals.

PSA is made up of progressive security and audio-visual systems integrators in North America. Combined, PSA members boast over 400 branch locations, employ over 7,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations.

To learn more about PSA TEC or to register, visit


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