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ACA adds dealer marketing service

January 19, 2015Spencer Ives

NEWTOWN SQUARE, Pa.—Alarm Capital Alliance launched a new web application for its dealers to help with attrition.The new ACA Marketing Services application provides ACA dealers with information and tools to help market their companies.One of the biggest issues for dealers is battling attrition, Tammy Beil, SVP of marketing for ACA, told Security Systems News. “We think marketing collateral and marketing support helps them do that.”“What we're providing here is … specific...

Alarm Capital Alliance (ACA), attrition, Marketing, Tammy Beil

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