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ESX announces Jon Acuff, NY Times bestselling author, as General Session speaker

ESX announces Jon Acuff, NY Times bestselling author, as General Session speaker

LOUISVILLE, Ky.—The Electronic Security Association (ESA) has announced that New York Times bestselling author Jon Acuff will be the General Session speaker at the 2023 Electronic Security Expo (ESX), which takes place June 5-8 at the Kentucky International Convention Center in Louisville. 

Acuff will take the ESX Main Stage to motivate and inspire. Whether you are driving change, chasing new goals, or re-motivating a team, this ESX Main Stage session will bring the kind of energy and inspiration that sparks your team to action.

He will speak about overthinking, the topic of his most recent book, “Soundtracks, the Surprising Solution to Overthinking,” as he urges attendees to enhance creativity, reduce fears and apprehensions, and follow their purpose with vigor.

“Overthinking isn’t a personality trait. It’s the sneakiest form of fear,” Acuff said. “It steals time, creativity, and energy. It’s the most expensive, least productive thing companies invest in without even knowing it.”  

What if there were actionable steps that we could take to break patterns of overthinking — increasing confidence and productivity instead? 

Acuff brings his three-step process from Soundtracks into play:  

        1) Retire the broken soundtracks that have been holding you back.  

        2) Replace them with new soundtracks that propel you forward.  

        3) Repeat the new ones so often they become as automatic as the old ones.  

“If you can worry, you can wonder. If you can doubt, you can dominate. If you can spin, you can soar,” he noted.  

The ESX 2023 General Session will offer guidance, insight and encouragement that resonate with the leaders of your team to drive them to perform at higher levels. Acuff promises to spark passion, ignite potential, and leave his listeners ready to achieve great heights. 

If your organization requires employees to operate at a high level of output, equip them with the motivation, inspiration, and grit required to achieve this.

Attendees are encouraged to sit in on Acuff’s sessions and hear directly from him. “You will be guaranteed a fun experience, lots of inside knowledge, and significant inspiration,” the association said.



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