Tag: do-it-yourself (DIY)
SimpliSafe execs say prevention will define home security's next chapter
August 26, 2026Cory Harris, Editor
BOSTON—Twenty years after helping reshape the residential security market with self-installed systems, SimpliSafe believes the industry's next major transformation will come from preventing crime rather than simply detecting it.
Company founder Chad Laurans and CEO Hilary Schneider said advances in artificial intelligence (AI), combined with professional monitoring, are enabling security providers to identify potential threats earlier and intervene before incidents occur.
"The...
ADT begins dealer migration to ADT+ platform
August 5, 2026Cory Harris, Editor
BOCA RATON, Fla.—ADT has begun migrating its dealer network to the ADT+ platform, with about 30% of its new customer additions during the first half of 2026 installed on the system, say company execs.
The migration is expected to take approximately nine to 12 months, Chief Business Officer Omar Khan said on a recent call to discuss the company's second quarter earnings.
“We're being very thoughtful and very intentional...
Brinks Home goes proactive
July 22, 2026Cory Harris, Editor
DALLAS – As residential security evolves beyond traditional intrusion detection, Brinks Home is focusing on artificial intelligence (AI), home automation and proactive monitoring to meet changing customer expectations, according to Chief Customer Officer Veronica Moturi.
Today's consumers expect instant access to information and greater visibility into their homes, according to Moturi.
“I talk a lot about how our consumers are being trained by the...
Invictus Systems bets on upfront pricing model amid subscription fatigue
July 15, 2026Theresa Flaherty, Senior Editor
EDMOND, Okla. – Invictus Systems has ditched the subscription-based model of security services in favor of selling and installing systems at one-time price points – and it’s paying off, says founder Jesse Myers.
Responding to subscription fatigue
The veteran-owned company, which launched in 2024, recently announced it had completed 100 residential installations in the Oklahoma City area since its launch, and is now eyeing expansion...