Tag: Elizabeth Parks
Home, but not alone
December 12, 2025Ken Showers, Managing Editor
DALLAS — It may not have been a stellar year for new builds, but the residential market continues to see growth in the smart home products and services market as homeowners seek a modern and connected lifestyle, according to research by Parks Associates.
Customer loyalty in flux
In a webcast titled “The Next Ten Million Customers: Unlocking Value in Security,” President and CMO Elizabeth Parks walked through the research, including this key data point for...
Smart home experts debate profit models in a shifting market
October 13, 2025Ken Showers, Managing Editor
PLANO, Texas — During a recent webcast, Elizabeth Parks, president and chief marketing officer at Parks Associates, asked a panel of smart home experts about the important questions facing industry professionals right now: Who’s making money, what are consumers buying, and how do we compete and change?
With up to 48% of households having a smart device in their home, according to the latest Parks Associates research, you might assume that recurring monthly revenue from subscription...
Cliff Raskind joins Parks Associates as consulting director & contributing analyst
September 8, 2025SSN Staff
DALLAS — International research and consulting firm Parks Associates has announced the addition of Cliff Raskind as consulting director & contributing analyst, strengthening the firm's growing consulting practice as it enters its 40th year in business in 2026.
Raskind brings more than 15 years of experience as a noted analyst at Strategy Analytics, where he covered the wireless sector, smart devices, and IoT. He has also held corporate leadership roles, including global leadership of...
Parks Associates launches Strategic Consulting Unit
December 17, 2024SSN Staff
DALLAS—Parks Associates, an international research and advisory firm specializing in the consumer, small business, light commercial, and multifamily technology markets, has announced the launch of its new Strategic Consulting Unit.
This new initiative enhances Parks Associates’ ability to deliver tailored insights and strategies for its clients and to support their business goals.
“We provide research in many different ways; this consulting service provides a new approach...
Women in Security Feature: Sandra Polvi – ‘I’ve made some valuable connections with my peers’
November 21, 2023Cory Harris, Editor
YARMOUTH, Maine—Sandra Polvi has many people to thank for her professional growth in the security industry.
Polvi currently serves as director of marketing for Kaadas North America, a developer of high-tech electronic and smart lock solutions serving millions of homes and businesses worldwide, based out of Orange, Calif., with its worldwide headquarters located in Shenzhen, Guangdong, China.
She told Security Systems News that the connections she has made throughout her 12-year career...
ADT partners with Costco to sell smart home security packages
March 8, 2023Ken Showers, Managing Editor
BOCA RATON, Fla. – ADT recently entered into a partnership with Costco to sell a pair of professionally installed smart home security packages through the company’s website.
Saying they’re helping them to protect and connect what matters most, Costco is offering members the ability to order two different packages: a 9-piece system and a 13-piece system, both of which include Google Nest products and ADT Smart Monitoring. Additionally, both systems come professionally installed.
That’s...
Survey says as many as one-third of security dealers considering selling business
February 9, 2023SSN Staff
DALLAS – As part of survey results revealed in the Parks Associates’ 10th annual Security Dealer Perspectives: Views from the Front Line, as many as one-third of security dealers may be looking to sell their businesses.
The nationwide survey polled results from both owners and those employed by the company and according to Parks Associates the research quantifies the dealers' view of the security market, using data compared across multiple surveys, it analyzed competitive...
Five companies to keynote Parks Associates’ CONNECTIONS conference
April 19, 2022SSN Staff
ADDISON, Texas—International research firm Parks Associates has announced that Alarm.com, Cox Communities, Comcast, Nice North America, and Sunnova will present the keynotes at the in-person CONNECTIONS Conference on May 17-19 at the Omni Frisco Hotel in Texas.
The annual executive conference focuses on the growing role of broadband and connected devices, systems, and services in the home. The firm’s latest research shows a rising average number of connected devices...
Parks’ 25th annual CONNECTIONS conference sheds light on smart home
November 19, 2021SSN Staff
DALLAS—Parks Associates recently hosted its 25th annual CONNECTIONS: The Premier Connected Home Conference in a virtual format, featuring new research on app usage, smart home platforms, new partnerships, and the expanded integration between various product ecosystems.
The event, sponsored by Alarm.com, Calix, Cox Communications, SmartRent, Xfinity Home, Bitdefender, Johnson Controls, Notion, Tuya, Ayla Networks, Plume, and Airties, addressed privacy and security issues, UI preferences,...
Get Smart ...
October 13, 2021Cory Harris, Editor
Yes, I was thinking about Maxwell Smart, Agent 86, from the classic 1960s comedy as I came up with the headline for this blog, and more specifically, all the devices he and his sidekick Agent 99 used to fight the international organization of evil, KAOS.
Remember the shoe phone? Or the coin-operated door? How about the lipstick remote control? Or the pencil listening device?
Flash forward more than 50 years. Just think if Agent 86’s devices were “smart,” life would have been...