Tag: Parks Associates
Evolving connected home market requires new strategies, experts say
January 15, 2026Ken Showers, Managing Editor
YARMOUTH, Maine — As smart home energy management becomes a cornerstone of the connected home, platform providers must cater to a diverse and growing client base, said Mary Nitschke, director of strategic accounts for Public Grid, during the recent Parks Associates Smart Energy Summit.
“If you just focus on the inhabitant, you’re going to fail, and if you focus on the owner, you’re going to fail,” she said.
With solar incentives expiring and other...
Home, but not alone
December 12, 2025Ken Showers, Managing Editor
DALLAS — It may not have been a stellar year for new builds, but the residential market continues to see growth in the smart home products and services market as homeowners seek a modern and connected lifestyle, according to research by Parks Associates.
Customer loyalty in flux
In a webcast titled “The Next Ten Million Customers: Unlocking Value in Security,” President and CMO Elizabeth Parks walked through the research, including this key data point for...
Smart home experts debate profit models in a shifting market
October 13, 2025Ken Showers, Managing Editor
PLANO, Texas — During a recent webcast, Elizabeth Parks, president and chief marketing officer at Parks Associates, asked a panel of smart home experts about the important questions facing industry professionals right now: Who’s making money, what are consumers buying, and how do we compete and change?
With up to 48% of households having a smart device in their home, according to the latest Parks Associates research, you might assume that recurring monthly revenue from subscription...
Smart home complexity fuels growth in pro install services
September 8, 2025Ken Showers, Managing Editor
DALLAS — As smart home technology becomes more sophisticated and widespread, homeowners are increasingly seeking professional help to install and manage their devices, according to the latest research from Parks Associates.
That trend is expected to continue, according to Elizabeth Parks, president and chief marketing officer. With connected devices growing more complex, Parks sees expanding opportunities for professional installers to play a central role in ensuring seamless integration...
Cliff Raskind joins Parks Associates as consulting director & contributing analyst
September 8, 2025SSN Staff
DALLAS — International research and consulting firm Parks Associates has announced the addition of Cliff Raskind as consulting director & contributing analyst, strengthening the firm's growing consulting practice as it enters its 40th year in business in 2026.
Raskind brings more than 15 years of experience as a noted analyst at Strategy Analytics, where he covered the wireless sector, smart devices, and IoT. He has also held corporate leadership roles, including global leadership of...
Parks Associates study finds half of apartment residents worried about community safety
July 31, 2025SSN Staff
DALLAS — A new study from Parks Associates, titled "Smart, Safe, and Secure Apartment Living," reveals approximately half of apartment residents report that they are worried about community safety and show interest in smart amenities when searching for a new home.
The research, studying 8,0000 U.S. internet households, is focused on renter demand for smart, safe, and secure living solutions and the impact of investments into resident-facing apps and app functions, property access...
Parks discussing modernizing multi-family in a slow market
June 16, 2025SSN Staff
PLANO, Texas —Economic pressures and high costs have seen a slow down for new constructions in the multi-family residential market, but a white paper released by Parks Associates for Kwikset shows owners and operators examining enhancing their properties through technology upgrades.
Encompassing things like modern access control solutions, the white paper discusses the popularity of housing improvements to existing properties.
“Retrofitting is gaining momentum in multifamily...
Industry sees opportunity in multi-families
April 9, 2025Ken Showers, Managing Editor
LAS VEGAS — After years of enduring a soft housing market with rising costs, material shortages and a lack of available inventory, the security industry is betting big on retrofitting multi-family units with access control and smart solutions.
During ISC West, Parks Associates released new research, "Modernizing Multifamily Housing: Retrofitting Access Control," in partnership with Kwikset, that revealed nearly 72% of multi-family owners and operators have reported plans...
Opportunities for integrators in smart spaces, asserts Parks Associates
February 14, 2025SSN Staff
DALLAS — Changing times have provided residential smart device integrators with a chance to meet the changing needs of consumers, according to research performed by Parks Associates.
Data from the group’s Video Services Consumer Insights Dashboard reported that 46% of US internet households (roughly 56 million) are cord cutters, with 12% having never subscribed to traditional pay TV services. That’s a large market of consumers who increasingly rely on smart device integration...
NAPCO expands Prima security and connected home sales team
December 18, 2024SSN Staff
AMITYVILLE, N.Y.—NAPCO Security Technologies, Inc. announced it has recently expanded the Prima security & connected home sales team with the addition of two key personnel, Bryan Pope and Adam Krueger, business development managers for the East and West, respectively.
Both Pope and Krueger will report to Jim Pless, director of sales, security & smart home. Having worked with some of the biggest names in this business segment, the trio all have an extensive background in residential...