Tag: Parks Associates
Smart home, DIY driving security adoption
July 21, 2021Paul Ragusa, Editor
My first beat when I joined Security Systems News in 2016 was covering the residential scene, which fortunately for me, was undergoing an incredible transformation driven mainly by the rise of the smart home and, of course, the ability to control everything from our almighty phones. I remember the ceiling that security was trying to break through was that 25 percent mark for home security system adoption – a number the industry had been stuck at for quite some time.
But back then, there...
Taking a Hybrid Approach
May 19, 2021Cory Harris, Managing Editor
As COVID-19 rates decline across the country, more and more workers are migrating back to their offices, trying to get back into some semblance of a routine that has not been present since the onset of the pandemic more than a year ago.
Here in New York, workers who are fully vaccinated can return to their offices without wearing a mask, effective immediately.
Even with all of these seismic shifts, as millions and millions of Americans continue to get vaccinated, and many employees are going...
DIY installation of security systems up nearly 40% since 2018
May 19, 2021SSN Staff
DALLAS—Self-installation of newly acquired security systems reached 55 percent in Q2 2020, up from 40 percent in 2018, an increase of nearly 40 percent, Parks Associates reports.
The firm’s latest whitepaper, Home Security: A Redefined Market, finds the rise of interactive services and DIY installation are two key trends defining the home security market, accelerated by the COVID-19 pandemic, lower prices, and new smart home solutions.
“The installation method for newly acquired...
SMB spending on physical and cybersecurity on the rise
April 12, 2021SSN Staff
DALLAS—More than half of SMBs are concerned about cybersecurity regarding employees’ home networks, while 21 percent report an increase in need for products and services to protect or monitor the physical safety of the business, according to the latest research from Parks Associates.
“One-third of SMBs have already increased spending on solutions such as voice and video conferencing services, internet access, IT devices, and support, and 37% are likely to purchase cybersecurity...
Parks Associates publishes whitepaper analyzing key trends in smart home
March 1, 2021SSN Staff
DALLAS—A new whitepaper from Parks Associates reports 40 percent of U.S. broadband households have trialed at least one over-the-top (OTT) video service during the COVID-19 crisis, while one-third of smart home device owners have increased usage of these products.
The whitepaper “2021 Consumer Tech Trends to Watch” highlights some of the biggest announcements from CES 2021 and the technology trends Parks Associates analysts believe will shape 2021.
Parks Associates’...
Also Noted General News Residential
Parks Associates announces key promotions, celebrates 35 years
January 19, 2021SSN Staff
DALLAS—Parks Associates announced the promotion of three key personnel to further solidify its position as the leading provider of knowledge and data for the technology industry in smart home, IoT (Internet of things), connected entertainment and home services sectors. Dr. Jennifer Kent has been promoted to Vice President, Research; Jason Paris has been promoted to Vice President, Business Development; and Mindi Sue Sternblitz-Rubenstein is now Vice President, Marketing.
These promotions...
Nearly one-third of SMBs at risk of closing
December 28, 2020SSN Staff
DALLAS—Recent research from Parks Associates’ New SMB Landscape: Devices, Communication, Security, Support reveals nearly 29 percent of SMBs report their company is at risk of going out of business due to COVID-19.
The public health crisis and months of shelter-in-place orders have had a dramatic impact on SMBs in particular. New SMB Landscape: Devices, Communication, Security, Support, a primary study of US SMBs, provides insights on technology adoption and needs among SMB owners...
Most homes have interactive security system
November 30, 2020SSN Staff
DALLAS—International research firm Parks Associates finds 67 percent of security system owners, which equates to 20 percent of all U.S. broadband households, have an interactive system that allows remote connection and control capabilities.
“Interactive features are now standard on both professionally installed and DIY systems as consumers embrace IoT-based features for all devices in the home,” Parks Associates President Elizabeth Parks said in the announcement. “Our research...
Nearly half of monitored homes want upgrades
November 23, 2020SSN Staff
DALLAS—Security research from Parks Associates finds COVID-19 is a key factor driving households with security monitoring to upgrade their system — 41 percent of monitored households with professional monitoring plan to upgrade their system in the next six months and an equal share plan to self-install an add-on device, with the majority citing the pandemic as a related factor.
The most popular add-on devices among these monitoring households are video cameras, smart lighting and video...
U.S. households feel 'safe enough' with smart home security devices
October 1, 2020SSN Staff
DALLAS—New research from Parks Associates finds 60 percent of U.S. broadband households feel “safe enough” with only a professionally monitored home security system while 55 percent report feeling safe enough with only a self-monitored home security system.
“While most consumers feel ‘safe enough’ only with a home security system, security-focused smart home devices delivers this same baseline feeling of security for a majority of households,” Brad Russell,...