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Tag: Parks Associates


Evolving connected home market requires news strategies, experts say

Residential

Evolving connected home market requires new strategies, experts say

January 15, 2026Ken Showers, Managing Editor

YARMOUTH, Maine — As smart home energy management becomes a cornerstone of the connected home, platform providers must cater to a diverse and growing client base, said Mary Nitschke, director of strategic accounts for Public Grid, during the recent Parks Associates Smart Energy Summit.  “If you just focus on the inhabitant, you’re going to fail, and if you focus on the owner, you’re going to fail,” she said.  With solar incentives expiring and other...

Connected Home, Gabriela Bunea, Mary Nitschke, multi-family housing, Parks Associates, Smart Energy, smart home, smart thermostats


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Home, but not alone

Residential

Home, but not alone

December 12, 2025Ken Showers, Managing Editor

DALLAS — It may not have been a stellar year for new builds, but the residential market continues to see growth in the smart home products and services market as homeowners seek a modern and connected lifestyle, according to research by Parks Associates.  Customer loyalty in flux  In a webcast titled “The Next Ten Million Customers: Unlocking Value in Security,” President and CMO Elizabeth Parks walked through the research, including this key data point for...

Artificial Intelligence (AI), data security, Elizabeth Parks, Parks Associates, Residential, smart home


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Smart home experts debate profit models in a shifting market

Residential

Smart home experts debate profit models in a shifting market

October 13, 2025Ken Showers, Managing Editor

PLANO, Texas — During a recent webcast, Elizabeth Parks, president and chief marketing officer at Parks Associates, asked a panel of smart home experts about the important questions facing industry professionals right now: Who’s making money, what are consumers buying, and how do we compete and change?  With up to 48% of households having a smart device in their home, according to the latest Parks Associates research, you might assume that recurring monthly revenue from subscription...

Crestron, Elizabeth Parks, George Yianni, Parks Associates, PG Gall, Signify, smart home


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Smart home complexity fuels growth in pro install services

Residential

Smart home complexity fuels growth in pro install services

September 8, 2025Ken Showers, Managing Editor

DALLAS — As smart home technology becomes more sophisticated and widespread, homeowners are increasingly seeking professional help to install and manage their devices, according to the latest research from Parks Associates.  That trend is expected to continue, according to Elizabeth Parks, president and chief marketing officer. With connected devices growing more complex, Parks sees expanding opportunities for professional installers to play a central role in ensuring seamless integration...

DIY, installers, Parks Associates, smart cameras, Smart Devices, smart home


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Also Noted

Cliff Raskind joins Parks Associates as consulting director & contributing analyst

September 8, 2025SSN Staff

DALLAS — International research and consulting firm Parks Associates has announced the addition of Cliff Raskind as consulting director & contributing analyst, strengthening the firm's growing consulting practice as it enters its 40th year in business in 2026. Raskind brings more than 15 years of experience as a noted analyst at Strategy Analytics, where he covered the wireless sector, smart devices, and IoT. He has also held corporate leadership roles, including global leadership of...

Cliff Raskind, Elizabeth Parks, Internet of Things (IoT), Parks Associates, Smart Devices


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Parks Associates study finds half of apartment residents worried about community safety

Residential

Parks Associates study finds half of apartment residents worried about community safety

July 31, 2025SSN Staff

DALLAS — A new study from Parks Associates, titled "Smart, Safe, and Secure Apartment Living," reveals approximately half of apartment residents report that they are worried about community safety and show interest in smart amenities when searching for a new home. The research, studying 8,0000 U.S. internet households, is focused on renter demand for smart, safe, and secure living solutions and the impact of investments into resident-facing apps and app functions, property access...

Access Control, Kristen Hanich, Parks Associates, security cameras, smart door lock


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Parks discussing modernizing multi-family in a slow market

Residential

Parks discussing modernizing multi-family in a slow market

June 16, 2025SSN Staff

PLANO, Texas —Economic pressures and high costs have seen a slow down for new constructions in the multi-family residential market, but a white paper released by Parks Associates for Kwikset shows owners and operators examining  enhancing their properties through technology upgrades. Encompassing things like modern access control solutions, the white paper discusses the popularity of housing improvements to existing properties. “Retrofitting is gaining momentum in multifamily...

Kristen Hanich, Kwikset, multi-family housing, Parks Associates, Residential


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Industry sees opportunity in multi-families

Residential

Industry sees opportunity in multi-families

April 9, 2025Ken Showers, Managing Editor

LAS VEGAS — After years of enduring a soft housing market with rising costs, material shortages and a lack of available inventory, the security industry is betting big on retrofitting multi-family units with access control and smart solutions.  During ISC West, Parks Associates released new research, "Modernizing Multifamily Housing: Retrofitting Access Control," in partnership with Kwikset, that revealed nearly 72% of multi-family owners and operators have reported plans...

Access Control, ASSA ABLOY Opening Solutions, Kristen Hanich, Kwikset, multi-family housing, Parks Associates, smart lock solutions


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Opportunities for integrators in smart spaces asserts Parks Associates

Residential

Opportunities for integrators in smart spaces, asserts Parks Associates

February 14, 2025SSN Staff

DALLAS — Changing times have provided residential smart device integrators with a chance to meet the changing needs of consumers, according to research performed by Parks Associates. Data from the group’s Video Services Consumer Insights Dashboard reported that 46% of US internet households (roughly 56 million) are cord cutters, with 12% having never subscribed to traditional pay TV services. That’s a large market of consumers who increasingly rely on smart device integration...

Access Control, integrators, NICE, Parks Associates, Residential, Smart Devices


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Also Noted

NAPCO expands Prima security and connected home sales team

December 18, 2024SSN Staff

AMITYVILLE, N.Y.—NAPCO Security Technologies, Inc. announced it has recently expanded the Prima security & connected home sales team with the addition of two key personnel, Bryan Pope and Adam Krueger, business development managers for the East and West, respectively. Both Pope and Krueger will report to Jim Pless, director of sales, security & smart home. Having worked with some of the biggest names in this business segment, the trio all have an extensive background in residential...

Adam Krueger, Bryan Pope, Jim Pless, NAPCO Security Technologies, Parks Associates, Prima Security


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