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Tag: monitronics

20 Under 40

Integrators '20 under 40' 2016—Luciana Harrison

October 12, 2016Spencer Ives

Luciana Harrison, 32Regional sales manager, Eastern region, MonitronicsDallasLuciana Harrison, who has been in the industry for almost 10 years, has seen many different sides to the industry. She first worked for a manufacturer of home security systems, then in the sales portion of contract monitoring, followed by her current role, working with Monitronics' dealer program.“I've been extremely lucky. There's a lot of people in the industry that don't really get a chance to see all of those different...

20 under 40: Class of 2016, Luciana Harrison, monitronics

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Monitronics changes its name

September 29, 2016Spencer Ives

DALLAS—Monitronics on Sept. 30 announced a rebranding, changing the company name to MONI and rolling out a new marketing effort.“One thing that's obviously really important to us in the new brand is to preserve our ongoing relationships with our existing dealers,” Bruce Mungiguerra, MONI's senior vice president of operations, told Security Systems News. “Investment in the new brand will create a stronger ingredient brand for our dealers—ultimately a stronger reputation,...

Bruce Mungiguerra, Moni, monitronics

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SecurityTrax increases integrations

August 31, 2016Spencer Ives

TYSONS, Va.—SecurityTrax, a cloud-based CRM offering from, integrated with four new monitoring centers recently.Jeff Hansen, president of SecurityTrax, said that its integrations set the SecurityTrax CRM apart from others.“The focus of SecurityTrax really is to provide a platform to our dealers so they can automate processes and to help them run their business more efficiently. … [What] is unique to the SecurityTrax offering is that we really have a full suite of robust integrations...

Affiliated Monitoring,, Dynamark, Jeff Hansen, monitronics, Security Partners, SecurityTrax

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Monitoring Matters

Monitronics offers benefits to AAA, AARP members

August 24, 2016Spencer Ives

In the past couple of weeks, Monitronics has announced new benefits for active members of AARP and AAA, offering benefits both to members signing up for services with Monitronics as well as members who are current customers. "These partnerships are set up uniquely utilizing various co-marketing strategies to make their respective member aware of the value and benefits that Monitronics can provide,"  Frank Guido, Monitronics' CMO, told Security Systems News in an email interview. "These initiatives...

AAA, AARP, Brian St. Leger, Frank Guido, monitronics

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Monitronics launches new RISE program

August 17, 2016Spencer Ives

DALLAS—Monitronics this week is launching a new sub-dealer program, RISE, designed to assist new dealers with growing their business.“Whereas our normal go-to-market strategy has been targeted more at full service alarm companies, we're trying to expand our reach to encompass more individuals, and smaller sales teams that are out there today that are successful, but need a little help and guidance along the way,” Travis Miller, director of national accounts with Monitronics, told...

monitronics, RISE, Travis Miller

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Monitronics gears up for new charity 5K race

July 27, 2016Spencer Ives

DALLAS—Monitronics is joining with Mission 500 to host the Moni 5K race on Aug. 6 to benefit local schools, the first of what could be an annual event and an example of Mission 500's new model.The starting line will be at Monitronics' headquarters in Farmers Branch, Texas, about 15 miles from Dallas. Proceeds from the race go to LINC North Texas, an organization that seeks to reduce school drop out rates. LINC is partnering with AVID, a separate organization that focuses specifically on preparing...

Jeff Eichenlaub, Mission 500, Moni 5K, monitronics

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News and Notes

ADT gets into the Ring

July 20, 2016Paul Ragusa

ADT announced earlier this week that the Ring video doorbell is now available for its customers nationwide. While the Ring has made some noise in the smart doorbell category, there are many options to choose from when it comes to this first-line-of-defense product for homeowners. Others who have had success with doorbell cameras include Vivint, Skybell and August, to name just a few. As more and more consumers begin to embrace smart home products like the video doorbell, dealers are adding these...

ADT,, Amazon Echo, August, Honeywell, iControl Networks, IFTTT, Kwikset, monitronics, Nest, Skybell, Vivint

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Also Noted

Monitronics hires ex-ADT exec, adds marketing directors

July 14, 2016SSN Staff

DALLAS—Monitronics recently hired ADT's former director and lead human resources business partner, Kelly Harris, to join the company as chief people officer, and also added two new directors of marketing. “Kelly is a recognized leader in human resources, leadership and talent acquisition, and we are thrilled to welcome her to the Monitronics team,” Jeff Gardner, Monitronics president and CEO, said in a prepared statement. Renee Mallonee was promoted to the director of marketing...

Jeffery Gardner, Kelly Harris, Mike Bek, monitronics, Renee Mallonee

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ADT to add Engarde to its CRM options

July 6, 2016Paul Ragusa

SALT LAKE CITY—Engarde, a cloud-based CRM software company based here, is set to begin integrating with ADT, Timm Tippetts, president of Engarde, told Security Systems News.“They have reached out to us and given us their APIs so that we will be able to fully integrate with them, and ADT dealers will now have the ability to use Engarde,” said Tippetts. “So they [dealers] will be able to do credit checks, e-contracts, homeowner verification and placing accounts online, for example,...

ADT, Engarde, monitronics, Timm Tippetts, Tom Beasley

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Also Noted

Monitronics announces newly supported products

June 13, 2016SSN Staff

DALLAS—Monitronics now offers a wider variety of new smart home products for its customers and dealers. “We pride ourselves on carrying top-of-the-line products and platforms, and we continue to seek out the very best of what's available,” Peter Tonti, Monitronics vice president of product management, said in a prepared statement. The latest products include: SkyBell HD video doorbell; Linear Z-Wave Smart Garage Controller; 2GIG's GC3 7-inch alarm panel, AlarmNet 360; Amazon Echo.

monitronics, Peter Tonti

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