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Tag: New Brand Direction

Securitas presents new global brand identity


Securitas presents new global brand identity

March 11, 2021SSN Staff

STOCKHOLM—Headlined by the tagline “See a different world,” Securitas has launched a major update to its global brand identity and positioning, highlighting the company’s human and progressive approach to security, and the positive impact of its innovation and technology. Securitas’ new brand, which includes the first major update of the well-known Securitas logo since 1972, delivers an original tone of voice, visual identity and a positive and proactive storytelling...

New Brand Direction, Securitas

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ADT announces new brand direction

August 23, 2019SSN Staff

BOCA RATON, Fla.—ADT announced it is transforming its brand to highlight its diverse portfolio of products and solutions.ADT believes that everyone deserves to feel safe in every aspect of their lives and considers each customer's unique needs by asking a distinctly personal question: “What do you want to protect?”“At ADT we know that security extends beyond the front door, and as the #1 smart home security provider we continue to innovate and develop the best solutions for...

ADT, New Brand Direction

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