RapidSOS says Harmony ‘not generic AI’

NEW YORK — RapidSOS announced a new agreement with Global Medical Response (GMR) during its 2025 innovation day to accelerate air ambulance requests with RapidSOS UNITE.  

The company touted the expansion of the product as a transformation in how Emergency Communication Centers (ECCs) request air medical support. In a live streamed video event, the company praised the virtues of its AI-powered support platform Unite and its Harmony copilot feature which CEO Michael Martin described as not being “generic AI”.  

The integration promises a significant improvement for ECC’s asking for air ambulances with a sub-60-second request time.  

“With it, ECCs can now request air ambulances directly inside of Unite,” said Jamison Peevyhouse, VP of public safety at RapidSOS. “No phone calls, no long delays, no manual effort.” 

Ted Van Horne, COO of GMR, weighed in as well. “Before this requesting an air ambulance was a manual, fragmented process. Telecommunicators would have to call in, wait on hold, relay information verbally, and then call back with updates like landing zones, often while managing multiple different emergencies. That delay and back and forth left a lot of room for miscommunication and missed details. Now with RapidSOS Unite, that entire workflow becomes seamless.” 

“I see the arrival of AI as a crossroads in our profession,” added Karin Marquez, chief public safety brand officer at RapidSOS. “Down one path we can keep doing what we’ve always done, bolt on AI like it’s just another app, another disconnected solution, another burden on our telecommunicators. But down that second path we use this AI moment as an opportunity to hit reset and reshape our operations around an intelligent safety platform where AI enhances our existing workflows instead of complicating them.” 

During the event RapidSOS highlighted a number of advancements for HARMONY, including intelligent data for critical insights, centralized communication, AI-powered automation, and seamless interoperability which facilitates information sharing across over 22,000 public safety agencies, 5,800 computer-aided dispatch (CAD) systems and other integrations, and one million field responders. 

The full presentation is available online at https://rapidsos.com/innovation-day-2025/.